Managing social media practices in the digital economy

Managing social media practices in the digital economy

""This book facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology"--Provided by publisher"--

Библиографическая информация
Другие авторы:	Alavi, Shirin, 1980-, Ahuja, Vandana
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference (an imprint of IGI Global), [2020]
Серии:	Advances in marketing, customer relationship managemnt, and e-services (AMCRMES) book series
Предметы:	Information technology > Economic aspects. Marketing > Technological innovations. Social media > Economic aspects. Social media and society. Technologie de l'information > Aspect économique. Marketing > Innovations. Médias sociaux > Aspect économique. Médias sociaux et société. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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