Handbook of research on transmedia storytelling, audience engagement, and business strategies
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global,
[2020]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"-- |
|---|---|
| Physical Description: | 1 online resource (xxviii, 457 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799831204 1799831205 9781799831211 1799831213 |