Handbook of research on transmedia storytelling, audience engagement, and business strategies
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
| Другие авторы: | , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global,
[2020]
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| Серии: | Advances in business strategy and competitive advantage.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"-- |
|---|---|
| Объем: | 1 online resource (xxviii, 457 pages) |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9781799831204 1799831205 9781799831211 1799831213 |