Handbook of research on transmedia storytelling, audience engagement, and business strategies
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
| Другие авторы: | , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global,
[2020]
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| Серии: | Advances in business strategy and competitive advantage.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |