Anthropological approaches to understanding consumption patterns and consumer behavior
"This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04995cam a2200565 i 4500 | ||
|---|---|---|---|
| 001 | koha001014375 | ||
| 003 | OCoLC | ||
| 005 | 20250222070032.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191021s2020 paua ob 001 0 eng | ||
| 010 | |a 2019048541 | ||
| 035 | |a koha001014375 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d IGIGL |d N$T | ||
| 019 | |a 1153480781 |a 1154382883 | ||
| 020 | |a 1799831175 |q electronic book | ||
| 020 | |a 1799831183 |q (electronic bk.) | ||
| 020 | |a 9781799831181 |q (electronic bk.) | ||
| 020 | |a 9781799831174 |q (electronic bk.) | ||
| 020 | |z 9781799831150 |q hardcover | ||
| 020 | |z 9781799831167 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-7998-3115-0 |2 doi | |
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HB801 |b .A648 2020 |
| 082 | 0 | 0 | |a 306.3 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Anthropological approaches to understanding consumption patterns and consumer behavior |c Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2020] | |
| 300 | |a 1 online resource (xxiv, 546 pages) |b illustrations (some color). | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book provides an anthropological approach to the study of consumption patterns and consumer behavior"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on June 12, 2020). | ||
| 505 | 0 | |a Section 1. Essential. Chapter 1. Leading the way to a sustainable future: the positive impact of a generation marketing campaign ; Chapter 2. Personalization 3.0: how personality can predict consumer behavior ; Chapter 3. Gifts as language: gift code between relatives ; Chapter 4. How to deal with corporations' complicatedness: a Brazilian example -- Section 2. Globalization. Chapter 5. Customer-oriented global supply chains: port logistics in the era of globalization and digitization ; Chapter 6. Impact of container shipping and ports on globalisation and consumer behaviour ; Chapter 7. Consumer acceptance and resistance factors toward smart retail stores ; Chapter 8. Value proposition of network companies providing restaurant services in Russia: analysis and evaluation ; Chapter 9. Cross-cultural differences and similarities in retailers' branding and digital maturity: a cross-border case study ; Chapter 10. If you want to trigger an emotional purchase, don't make your customers think: understanding customer decision making -- Section 3. Identity. Chapter 11. How Bollywood filmdom operates in India and in the international arena: consumption of Bollywood ; Chapter 12. Not a "coke and chips" holiday: museums in Danish coastal tourism ; Chapter 13. "Consumption" of past to define ethnic identity in real time and space: the case of Turkish georgians in Turkey and Germany ; Chapter 14. Dwelling and cult in the life and culture of the ancient georgians ; Chapter 15. Housing consumption: a territorial analysis of housing market drivers ; Chapter 16. Alpaca meat: constraints and reinforcements on consumption ; Chapter 17. The Portuguese luxury wine market: a study on the perceptions of wine brand managers ; Chapter 18. The consumer role for sustainable development: how consumers contribute sustainable development goals -- Section 4. Tendencies. Chapter 19. Automotive sector moving towards mobility companies: the new mobility landscape ; Chapter 20. The roles of time orientation and innate innovativeness on intentioned adoption of an AI innovation: the study of millennial consumers in London, UK ; Chapter 21. Decision making as a socio-cognitive process ; Chapter 22. Neuromarketing as an environmental awareness tool: the sustainable consumption ; Chapter 23. Merging explicit declarations with implicit response time to better predict behavior ; Chapter 24. The neuromarketing revolution: bringing science and technology to marketing insight. | |
| 653 | 0 | |a Consumption (Economics) | |
| 653 | 0 | |a Consumer behavior. | |
| 653 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 653 | 7 | |a Consumption (Economics) |2 fast |0 (OCoLC)fst00876455 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Chkoniya, Valentina, |d 1977- |9 913585 | |
| 700 | 1 | |a Madsen, Ana, |d 1977- |9 913586 | |
| 700 | 1 | |a Buxrašvili, Paata, |d 1960- |9 913587 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2463707.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014375 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014375 |d 1014375 | ||
| 039 | |||