Analyzing the strategic role of neuromarketing and consumer neuroscience
"This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies"--Provided by publisher"-- |
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| Item Description: | "Premier Reference Source" -- taken from front cover. |
| Physical Description: | 1 online resource illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799831280 9781799831297 1799831299 9781799831280 |