Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN

Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand,...

Full description

Bibliographic Details
Main Author: Almunawar, Mohammad Nabil
Other Authors: Anshari Ali, Muhammad, Ariff Lim, Syamimi
Format: eBook
Language:English
Published: Hershey IGI Global, 2020.
Subjects:
Southeast Asia
Electronic commerce > Southeast Asia.
Internet > Technological innovations > Southeast Asia.
Electronic commerce
Internet > Technological innovations
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
Перейти в каталог НБ ТГУ
Description
Summary:Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and m.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (883 p.)
ISBN:9781799849865
1799849864
9781799849858
1799849856

Similar Items