Handbook of Research on Innovation and Development of e-Commerce and e-Business in ASEAN
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand,...
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| Другие авторы: | , |
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey
IGI Global,
2020.
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and m. |
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| Примечание: | Description based upon print version of record. |
| Объем: | 1 online resource (883 p.) |
| ISBN: | 9781799849865 1799849864 9781799849858 1799849856 |