The Journey Mapping Playbook A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping
The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a str...
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| Format: | eBook |
| Language: | English |
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Berlin ; Boston
De Gruyter,
[2020]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |