The Journey Mapping Playbook A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping

The Journey Mapping Playbook A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a str...

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Библиографическая информация
Главный автор:	Angrave, Jerry
Формат:	Электронная книга
Язык:	English
Публикация:	Berlin ; Boston De Gruyter, [2020]
Предметы:	Customer relations. Customer journey mapping. client journey mapping. customer experience. employee experience. employee journey mapping. BUSINESS & ECONOMICS / Marketing / General. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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