The Journey Mapping Playbook A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping

The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a str...

Полное описание

Библиографическая информация
Главный автор:	Angrave, Jerry
Формат:	Электронная книга
Язык:	English
Публикация:	Berlin ; Boston De Gruyter, [2020]
Предметы:	Customer relations. Customer journey mapping. client journey mapping. customer experience. employee experience. employee journey mapping. BUSINESS & ECONOMICS / Marketing / General. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Оглавление:

Frontmatter
TABLE OF CONTENTS
Foreword
Introduction
CHAPTER I. SETTING THE SCENE
CHAPTER II. PREPARING AND PLANNING THE WORKSHOP
CHAPTER III. THE WORKSHOP
CHAPTER IV. ACTING
Closing Thoughts
Acknowledgements
About the Author

The Journey Mapping Playbook A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping

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