New techniques for brand management in the healthcare sector
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified&qu...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"-- |
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| Item Description: | "Premier reference source"--Cover. |
| Physical Description: | 1 online resource (xvii, 244 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799830368 1799830365 9781799830375 1799830373 |