Insights, innovation, and analytics for optimal customer engagement
"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"-- |
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| Item Description: | "Premier reference source"--Cover. |
| Physical Description: | 1 online resource (334 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799839206 9781799839200 |