Developing successful global strategies for marketing luxury brands

Developing successful global strategies for marketing luxury brands

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...

Полное описание

Библиографическая информация
Другие авторы:	Mosca, Fabrizio, Casalegno, Cecilia, 1979-, Gallo-Martinez, Rosalia, 1964-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2021]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Luxury goods industry. Luxuries > Marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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