Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

Библиографическая информация
Другие авторы: Singh, Amandeep, 1982-
Формат: Электронная книга
Язык:English
Публикация: Hershey, PA Business Science Reference, 2021.
Предметы:
Online-ссылка:EBSCOhost
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020 |a 1799872335 
020 |a 9781799872344  |q (electronic bk.) 
020 |a 1799872343  |q (electronic bk.) 
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082 0 0 |a 658.8/72  |2 23 
049 |a MAIN 
245 0 0 |a Big data analytics for improved accuracy, efficiency, and decision making in digital marketing  |c Amandeep Singh, editor. 
263 |a 2106 
264 1 |a Hershey, PA  |b Business Science Reference,  |c 2021. 
300 |a 1 online resource 
504 |a Includes bibliographical references and index. 
520 |a "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--  |c Provided by publisher. 
588 |a Description based on print version record and CIP data provided by publisher; resource not viewed. 
653 0 |a Internet marketing  |x Statistical methods. 
653 0 |a Decision making  |x Statistical methods. 
653 0 |a Big data. 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
700 1 |a Singh, Amandeep,  |d 1982-  |9 913987 
856 4 0 |3 EBSCOhost  |u https://www.lib.tsu.ru/limit/2023/EBSCO/2943253.pdf 
856 |y Перейти в каталог НБ ТГУ  |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014552 
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