A history of advertising the first 300,000 years

A history of advertising the first 300,000 years

"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising ind...

Full description

Bibliographic Details
Main Author: Richards, Jef I.
Format: eBook
Language:English
Published: Lanham, Maryland Rowman & Littlefield, [2022]
Subjects:
Advertising > History.
Advertising.
EBSCO eBooks
History.
Electronic books.
Online Access:EBSCOhost
Перейти в каталог НБ ТГУ
Table of Contents:
  • Introduction
  • Advertising Archeology
  • From Late BCE to CE
  • The Dark Ages of Advertising
  • Emerging from the Dark
  • Some Seventeenth- and Eighteenth-Century Advertisements
  • The Result of Revolutions
  • Nineteenth-Century Methods and Media
  • Appeals and Social Implications via Nineteenth-Century Advertising
  • The Twentieth Century Advertising Explosion and Beyond
  • Industry People, Agencies, and Change
  • The Science of Advertising
  • Criticism, Law, and Policy
  • Improving on the Old
  • Newest Media and Methods
  • Living in a Virtual World
  • Ads and Culture
  • and 2020 and Beyond
  • Conclusion.

Similar Items