A history of advertising the first 300,000 years
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising ind...
| Главный автор: | |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Lanham, Maryland
Rowman & Littlefield,
[2022]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Introduction
- Advertising Archeology
- From Late BCE to CE
- The Dark Ages of Advertising
- Emerging from the Dark
- Some Seventeenth- and Eighteenth-Century Advertisements
- The Result of Revolutions
- Nineteenth-Century Methods and Media
- Appeals and Social Implications via Nineteenth-Century Advertising
- The Twentieth Century Advertising Explosion and Beyond
- Industry People, Agencies, and Change
- The Science of Advertising
- Criticism, Law, and Policy
- Improving on the Old
- Newest Media and Methods
- Living in a Virtual World
- Ads and Culture
- and 2020 and Beyond
- Conclusion.