Antecedents and outcomes of employee-based brand equity

"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--

Библиографическая информация
Другие авторы:	Bari, Muhammad Waseem, 1980-, Abrar, Muhammad, 1976-, Alaverdov, Emilia, 1978-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2022]
Серии:	Advances in business strategy and competitive advantage.
Предметы:	Brand loyalty. Customer loyalty. Consumer satisfaction. Employee morale > Marketing. Performance > Marketing. Personnel management > Marketing. Organizational commitment > Marketing. Corporate image > Marketing. Consumer Behavior Fidélité à une marque. Consommateurs > Fidélité. Consommateurs > Satisfaction. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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