Developing relationships, personalization, and data herald in marketing 5.0

Developing relationships, personalization, and data herald in marketing 5.0

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

Bibliographic Details
Other Authors: Kaur, Jasmine, 1987-, Jindal, Priya, 1978-, Singh, Amandeep, 1982-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global, [2022]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Internet marketing.
Marketing > Technological innovations.
Customer relations.
Marketing sur Internet.
Marketing > Innovations.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
Перейти в каталог НБ ТГУ
Description
Summary:"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--
Physical Description:1 online resource (xxv, 327 pages) illustrations (some color), color map.
Bibliography:Includes bibliographical references and index.
ISBN:1668444984
9781668444986

Similar Items