Developing relationships, personalization, and data herald in marketing 5.0

Developing relationships, personalization, and data herald in marketing 5.0

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--

Библиографическая информация
Другие авторы:	Kaur, Jasmine, 1987-, Jindal, Priya, 1978-, Singh, Amandeep, 1982-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2022]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Internet marketing. Marketing > Technological innovations. Customer relations. Marketing sur Internet. Marketing > Innovations. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Описание
Итог:	"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--
Объем:	1 online resource (xxv, 327 pages) illustrations (some color), color map.
Библиография:	Includes bibliographical references and index.
ISBN:	1668444984 9781668444986