Social customer relationship management (Social-CRM) in the era of Web 4.0
"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- |
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| Physical Description: | 1 online resource (xxi, 317 pages) illustrations (some color). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799895556 9781799895558 |