Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R
Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate convers...
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| Format: | eBook |
| Language: | English |
| Published: |
Birmingham, UK
Packt Publishing,
2019.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |