APA (7th ed.) Citation

Hwang, Y. H. (2019). Hands-on data science for marketing: Improve your marketing strategies with machine learning using Python and R. Packt Publishing.

Chicago Style (17th ed.) Citation

Hwang, Yoon Hyup. Hands-on Data Science for Marketing: Improve Your Marketing Strategies with Machine Learning Using Python and R. Birmingham, UK: Packt Publishing, 2019.

MLA (8th ed.) Citation

Hwang, Yoon Hyup. Hands-on Data Science for Marketing: Improve Your Marketing Strategies with Machine Learning Using Python and R. Packt Publishing, 2019.