Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R

Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R

Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate convers...

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Bibliographic Details
Main Author:	Hwang, Yoon Hyup
Format:	eBook
Language:	English
Published:	Birmingham, UK Packt Publishing, 2019.
Subjects:	Marketing > Data processing. Machine learning. Marketing research. Python (Computer program language) R (Computer program language) EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

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