Impact of mobile services on business development and e-commerce

"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--

Bibliographic Details
Other Authors: Liebana, Francisco, 1976-, Kalinic-Cabanillas, Zoran, 1971-, Luna, Iviane Ramos de, 1964-
Format: eBook
Language:English
Published: Hershey, PA IGI Global, [2020]
Series:Advances in electronic commerce series.
Subjects:
Online Access:EBSCOhost
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Description
Summary:"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--
Physical Description:1 online resource (xviii, 280 pages).
Bibliography:Includes bibliographical references and index.
ISBN:9781799800521
1799800520
9781799800538
1799800539