Customer satisfaction and sustainability initiatives in the fourth industrial revolution

"This book links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies"--Provided by publisher.

Bibliographic Details
Other Authors: Silvestri, Cecilia, 1982-, Piccarozzi, Michela, 1982-, Aquilani, Barbara, 1969-
Format: eBook
Language:English
Published: Hershey, PA IGI Global, Business Science Reference, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:EBSCOhost
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Description
Summary:"This book links together three highly relevant topics in the business of modern economy-innovation, customer satisfaction, and sustainability-and analyzes their synergies"--Provided by publisher.
Item Description:"Premier reference source"--Cover.
Physical Description:1 online resource (xix, 389 pages).
Bibliography:Includes bibliographical references and index.
ISBN:1799814211
9781799814214
9781799814221
179981422X