Blockchain technology and applications for digital marketing
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |
|---|---|
| Item Description: | "Premier Reference Source" -- Cover. |
| Physical Description: | 1 online resource (xxiv, 329 pages) illustrations (chiefly color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799880837 1799880834 9781799880844 1799880842 |