Handbook of research on future policies and strategies for nation branding
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...
| Другие авторы: | , , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global,
[2021]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"-- |
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| Объем: | 1 online resource (27 PDFs (383 pages)) |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 1799875350 9781799875352 |