Handbook of research on future policies and strategies for nation branding

Handbook of research on future policies and strategies for nation branding

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...

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Bibliographic Details
Other Authors:	Pistikou, Viktoria, 1986-, Masouras, Andreas, 1980-, Komodromos, Marcos
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2021]
Subjects:	Place marketing. Branding (Marketing) Tourism. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

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