Handbook of research on future policies and strategies for nation branding

Handbook of research on future policies and strategies for nation branding

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...

Полное описание

Библиографическая информация
Другие авторы:	Pistikou, Viktoria, 1986-, Masouras, Andreas, 1980-, Komodromos, Marcos
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2021]
Предметы:	Place marketing. Branding (Marketing) Tourism. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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