Handbook of research on contemporary consumerism
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, Pennsylvania
IGI Global,
[2020]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation. |
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| Объем: | 1 online resource |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 1522582711 9781522582717 |