Handbook of research on contemporary consumerism

Handbook of research on contemporary consumerism

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...

Full description

Bibliographic Details
Main Author:	Kaufmann, Hans Ruediger, 1958-
Other Authors:	Panni, Mohammad Fateh Ali Khan, 1981-
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania IGI Global, [2020]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Consumption (Economics) Consumer behavior. Consommateurs > Comportement. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Similar Items

Anthropological approaches to understanding consumption patterns and consumer behavior
Published: (2020)

Analyzing the strategic role of neuromarketing and consumer neuroscience
Published: (2020)

Emotional, sensory, and social dimensions of consumer buying behavior
Published: (2020)

Customer satisfaction and sustainability initiatives in the fourth industrial revolution
Published: (2020)

Handbook of research on retailing techniques for optimal consumer engagement and experiences
Published: (2020)

The Consumer Culture Theory of Brands
by: Pennington, Robert
Published: (2019)

Analyzing the effects of financial and housing wealth on consumption using micro data
by: Cáceres, Carlos
Published: (2019)

Sharing economy and the impact of collaborative consumption
Published: (2020)

Predicting trends and building strategies for consumer engagement in retail environments
Published: (2019)

The overworked consumer self-checkouts, supermarkets, and the do-it-yourself economy
by: Andrews, Christopher K.
Published: (2019)

Antecedents and outcomes of employee-based brand equity
Published: (2022)

Leveraging consumer behavior and psychology in the digital economy
Published: (2020)

Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python
by: Baig, Mirza Rahim
Published: (2021)

Consumer management in the Internet age how customers became managers in the modern workplace
by: Sperber, Joshua
Published: (2019)

Handbook of Analytical Studies in Islamic Finance and Economics
Published: (2020)

Optimizing millennial consumer engagement with mood analysis
Published: (2019)

Ethical consumerism and comparative studies across different cultures emerging research and opportunities
Published: (2020)

Handbook of research on strategic management for current energy investments
Published: (2022)

Time for things labor, leisure, and the rise of mass consumption
by: Rosenberg, Stephen D., 1966-
Published: (2021)

Critical perspectives on diversity, equity, and inclusion in marketing
Published: (2022)

Handbook of research on new challenges and global outlooks in financial risk management
Published: (2022)

Outbreak foodborne illness and the struggle for food safety
by: Lytton, Timothy D., 1965-
Published: (2019)

Handbook of research on positive organizational behavior for improved workplace performance
Published: (2020)

Global production and consumption of fast food and instant concentrates
by: Simakova, Inna Vladimirovna, 1977-
Published: (2022)

Novel theories and applications of global information resource management
Published: (2020)

Markets in the making rethinking competition, goods, and innovation
by: Callon, Michel
Published: (2021)

The next billion users digital life beyond the West
by: Arora, Payal
Published: (2019)

Handbook of research on cross-disciplinary uses of gamification in organizations
Published: (2022)

Handbook of research on entrepreneurship, innovation, and internationalization
Published: (2019)

Organizational behavior and management in family businesses
Published: (2022)

Handbook of research on strategic communication, leadership, and conflict management in modern organizations
Published: (2019)

Economic dynamics of global energy geopolitics
Published: (2018)

Whistleblowing toward a new theory
by: Kenny, Kate (Kate Marguerite)
Published: (2019)

Handbook of research on workforce coaching, mentoring, and counseling
Published: (2019)

Handbook of research on managerial thinking in global business economics
Published: (2018)

Handbook of research on business models in modern competitive scenarios
Published: (2019)

Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Published: (2019)

Beyond positivism, behaviorism, and neoinstitutionalism in economics
by: McCloskey, Deirdre N.
Published: (2022)

Handbook of research on social and economic development in the European Union
Published: (2020)

Analyzing workplace deviance in modern organizations
Published: (2020)