Handbook of research on contemporary consumerism

Handbook of research on contemporary consumerism

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...

Полное описание

Библиографическая информация
Главный автор:	Kaufmann, Hans Ruediger, 1958-
Другие авторы:	Panni, Mohammad Fateh Ali Khan, 1981-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, Pennsylvania IGI Global, [2020]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Consumption (Economics) Consumer behavior. Consommateurs > Comportement. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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