Word of mouth marketing how smart companies get people talking

Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

Bibliographic Details
Main Author: Sernovitz, Andy
Other Authors: Godin, Seth (Author of introduction, etc.), Kawasaki, Guy (Author of afterword, colophon, etc.)
Format: Book
Language:English
Published: Austin Greenleaf Book Group Press 2012
Edition:3rd ed.
Subjects:
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Contributor biographical information
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Перейти в каталог НБ ТГУ

Научная библиотека ТГУ: Английский читальный зал

Holdings details from Научная библиотека ТГУ: Английский читальный зал
Call Number: 658.8 SER
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