Managing the Public's Trust in Non-profit Organizations
For charitable organizations seeking relationships with donors, trust is as critical a factor as reputation. Simply put, people are reluctant to give if they can't be sure of where their money is going. Building trust is fast becoming recognized as a key not only to attracting donors, but to ke...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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New York, NY :
Springer New York : Imprint: Springer,
2014.
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| Series: | SpringerBriefs in Psychology,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-1-4939-0560-7 Перейти в каталог НБ ТГУ |