Applied Conjoint Analysis
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers' decision-making processes and determining tradeoffs. Though this book is oriented towards methods and ap...
| Опубликовано в: : | Springer eBooks |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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| Online-ссылка: | http://dx.doi.org/10.1007/978-3-540-87753-0 Перейти в каталог НБ ТГУ |