E-Commerce Strategy
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...
| Published in: | Springer eBooks |
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| Main Authors: | , , , |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-642-39414-0 Перейти в каталог НБ ТГУ |