A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA...
| Published in: | Springer eBooks |
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| Main Authors: | , |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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| Edition: | 2nd ed. 2014. |
| Series: | Springer Texts in Business and Economics,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-642-53965-7 Перейти в каталог НБ ТГУ |