Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
The book is related to the handling of product and service failures in business-to-business markets. The concept of "recovery management" embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention...
| Опубликовано в: : | Springer eBooks |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Online-ссылка: | http://dx.doi.org/10.1007/978-3-658-05637-7 Перейти в каталог НБ ТГУ |