Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /
Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and comm...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Series: | Forschungs-/Entwicklungs-/Innovations-Management
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| Online Access: | http://dx.doi.org/10.1007/978-3-658-05105-1 Перейти в каталог НБ ТГУ |