Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /

Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and comm...

Full description

Bibliographic Details
Published in:Springer eBooks
Main Author: Praceus, Sarah (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-658-05105-1
Перейти в каталог НБ ТГУ
Table of Contents:
  • Base of the Pyramid (BoP)
  • User Innovation
  • Patterns and Antecedents of Consumer Innovation at the BoP.