Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates /
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into th...
| Published in: | Springer eBooks |
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Series: | BestMasters
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-658-04521-0 Перейти в каталог НБ ТГУ |