Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies b...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2014.
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| Online Access: | http://dx.doi.org/10.1007/978-3-658-06222-4 Перейти в каталог НБ ТГУ |