Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies b...

Полное описание

Библиографическая информация
Опубликовано в: :	Springer eBooks
Главный автор:	Bloch, Olga (Автор)
Соавтор:	SpringerLink (Online service)
Формат:	Электронная книга
Язык:	English
Публикация:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
Предметы:	social sciences. Applied psychology. Social Sciences. Communication Studies. Organizational Studies, Economic Sociology. Industrial, Organisational and Economic Psychology.
Online-ссылка:	http://dx.doi.org/10.1007/978-3-658-06222-4 Перейти в каталог НБ ТГУ

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