Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies b...

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Bibliographic Details
Published in:Springer eBooks
Main Author: Bloch, Olga (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
Subjects:
social sciences.
Applied psychology.
Social Sciences.
Communication Studies.
Organizational Studies, Economic Sociology.
Industrial, Organisational and Economic Psychology.
Online Access:http://dx.doi.org/10.1007/978-3-658-06222-4
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Table of Contents:
  • The notion of crisis: conceptual framework
  • Building up a theoretical framework: review of the relevant theories
  • Corporate identity and stakeholder perceptions in crisis
  • Case study: crisis response strategies of Toyota.

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