Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores /
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, b...
| Published in: | Springer eBooks |
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| Format: | eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Online Access: | http://dx.doi.org/10.1007/978-3-658-04573-9 Перейти в каталог НБ ТГУ |