Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, th...

Полное описание

Библиографическая информация
Опубликовано в: :Springer eBooks
Главный автор: Minazzi, Roberta (Автор)
Соавтор: SpringerLink (Online service)
Формат: Электронная книга
Язык:English
Публикация: Cham : Springer International Publishing : Imprint: Springer, 2015.
Предметы:
business.
Marketing.
Industrial management.
Management.
tourism.
computers.
Communication.
sociology.
Mass media.
Business and Management.
Tourism Management.
Media Management.
Innovation/Technology Management.
Media Research.
Information Systems and Communication Service.
Online-ссылка:http://dx.doi.org/10.1007/978-3-319-05182-6
Перейти в каталог НБ ТГУ

Internet

http://dx.doi.org/10.1007/978-3-319-05182-6
Перейти в каталог НБ ТГУ

Похожие документы