Social Media Marketing in Tourism and Hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, th...

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Bibliographic Details
Published in:Springer eBooks
Main Author: Minazzi, Roberta (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-319-05182-6
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