Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis /

Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis /

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze b...

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Bibliographic Details
Published in:Springer eBooks
Main Author: Aust, Gerhard (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Contributions to Management Science,
Subjects:
business.
Marketing
Production management.
Operations research.
Decision making.
Game theory.
Management science.
economic theory.
Business and Management.
Operations Management.
Economic Theory/Quantitative Economics/Mathematical Methods.
Operations Research, Management Science.
Operation Research/Decision Theory.
Game Theory, Economics, Social and Behav. Sciences.
Online Access:http://dx.doi.org/10.1007/978-3-319-11626-6
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http://dx.doi.org/10.1007/978-3-319-11626-6
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