New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

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Bibliographic Details
Published in:Springer eBooks
Corporate Author: SpringerLink (Online service)
Other Authors: Moore, Melissa (Editor), Moore, Robert S. (Editor)
Format: eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
business.
Marketing.
Leadership.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:http://dx.doi.org/10.1007/978-3-319-11927-4
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http://dx.doi.org/10.1007/978-3-319-11927-4
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